About Nudj

  • Nudj is an innovative new app, empowering people to live more sustainably for the long-term. We do this by tracking your average carbon savings across a range of activities.

  • Nudj doesn't just track your carbon impact, it encourages you to adopt sustainable habits by gradually changing your behaviour.

  • Nudj is creating a community that can make a difference and create a low carbon society together. When you track your progress using the Nudj app it allows you to see your own progress towards reducing your impact on the environment as well as the collective impact of the whole Nudj community.

  • We know that things won’t change overnight, but we believe that every step towards a sustainable lifestyle is a positive one, no matter how big or small. Making small improvements to your everyday activities with Nudj will help you develop informed healthy and sustainable living habits that become part of your everyday life.

  • The name Nudj is a tip of the hat to Nudge Theory and Behavioural Psychologist David Halpern.

  • The bird icon represents our four little birds and our ambition to make the world a better place for them and future generations.

  • Nudj was founded by two professional mums, Dee Moloney and Meg Crawford, who wanted to make a difference within their own households and beyond.

Metrics and Methodology

  • While we try to be as accurate as possible, sometimes there are too many variables to provide an individual and exact carbon saving per user. Nudj uses averages and qualified estimates of impact to give you an idea of how your changes are having a positive impact on the environment.

  • We recognise that there are many factors that can have a detrimental impact on our environment, but Nudj has decided to narrow in on greenhouse emissions in order to prioritise what we would argue is the most urgent and important issue of our generation; climate change.

  • Each activity you log in the Nudj app tracks an estimated carbon saving. This impact will continue to grow with each new behaviour.

  • This metric is an estimate to help you understand the positive impact your actions are having in relatable terms.

  • Nudj rewards each action with a series of points that increase as your challenges increase in difficulty and frequency.

  • Our Global Impact is the collective impact that the Nudj community is having at any given time.

The Carbon Data and How We Use It

  • Our Nudj challenges contain data used to show you how much carbon you’ve saved based on the changes you’ve made.

    While we do try to be as accurate as possible, all calculations are approximate based on major findings in the environmental science field. We recognise that these calculations can’t consider all the individual variables of each lifestyle.

    We also would like to remind the reader that while carbon emissions are important to consider with regards to climate change, they do not account for other environmentally damaging impacts of certain food industries.

    You can download our Methodology report.

The App

  • You can search for the Nudj app in either the Apple Store or the Google Play Store.

  • Simply download the Nudj app and follow the step-by-step on-screen instructions.

  • You can search for other people using their username in the Nudj app or invite your friends and family from within the app to get them involved.

  • At Nudj, the Feed Screen is designed to celebrate the effort of your community, showcase trending challenges, and provide a one-stop-read for the latest sustainability news.

  • You can track a challenge by viewing your progress on your profile screen.

  • Nudj levels show how easy or ambitious a challenge is. These range from Level 1 to Level 4. We plan to add more challenges across all levels soon.

  • All of our challenges fall into five themes; food, lifestyle, home, waste and travel.

  • Featured challenges are one-off challenges that are connected to special events, months or seasons.

  • Bonus challenges are designed to provide an extra challenge to maximise your impact and carbon savings.

  • Yes, you can re-join a challenge after it has been completed.

  • Studies show it takes around 66 days to change your habits. The Nudj challenges are designed in stages to make it easier to adopt habits that are better for the environment and your wellbeing.

  • Absolutely, we would love to hear from you. You can submit any challenge ideas by emailing: nudjme@nudj.life

  • You can contact the Nudj team by emailing nudjme@nudj.life

Shona Mac

  • We have partnered with Shonamac.com, the UK’s premier reseller of luxury preloved fashion, to create the “Choose Slow Fashion“ challenge available in the Nudj app.

    By coupling a love of fashion with a drive for sustainability and reuse, slow and sustainable fashion is at heart of everything Shonamac has been doing since 2002. They handpick every item from the most coveted wardrobes and fashion cupboards. All their items are in impeccable condition or are brand new. They guarantee the authenticity of all their items so you can shop with confidence.

    To learn more, head to https://shonamac.com/pages/about